100 years of L’Oreal- Salone Nature

Colour, treatments, styling, finishing. Providing leading hairstylists with the very best cosmetic technology. For 100 years L’Oréal Professionnel has been occupied with offering excellent products, advanced technology and formulas aimed at pushing the frontiers of performance ever onwards, all with the utmost respect to hair.
Always attentive to market demand, L’Oréal Professionnel has created Série Nature, a new brand of hair treatment based on an eco-friendly philosophy. With the realisation of Série Nature, L’Oréal Professionnel puts science in the hands of Nature, concretely committed to replacing, whenever possible, chemical components with natural ingredients with full respect to both hair and the environment. “Without” formulas – without sulphates, silicon and cationic surface tension agents – simple and effective solutions to satisfy major hair requirements. 100% natural perfumes enhance a pleasurable multi sensorial experience. And as far as production is concerned, Série Nature favours a use of recyclable primary materials and ecological packaging, thus reducing environmental impact to a minimum