ANTEPRIMA: Hats, Scarfs, Belts, Jewellery S/S 2015
A female icon, a strong and fragile woman, admired and provocative at the same time, the author and protagonist of an art form used to express both sentiment and personal body language: in popular imagination Frida Kahlo is considered “the” painter of the twentieth century. A protagonist, through her work, of major and minor battles. A fighter, a wife and, before all else, an artist. Born in summer 1907, the artist, her creative force, colourful paintings and moods are the source of inspiration for the Emamò ss collection 2012. Costumes, caftans, sarongs: casual garments and beach wear, clothes designed to make women feel at their ease and to transmit femininity, sensually and spontaneously. Designed by Emanuela Corvo, the line transmits the brand’s passion for travel and focus on details of real life. The Emamò summer line offers a personal reinterpretation of a romantic world in tune with contemporary style, availing of an innovative, immediate and evocative, language to set the trends for a new, glamorous and seductive, tough and appealing, femininity.